How Well Do You Know Your Customers?
How well do you know your customers? As a business owner, this is one of the most important questions to ask. Your customers are the heart of your business, and a customer-centric marketing campaign is...
View ArticleA Guide to Growing Your Business and Revenue
The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that...
View ArticleWhat Do All Customers Have in Common? Nothing
It’s kind of ironic. Businesses were never able to see their individual customers’ personalities, needs, traits, and habits until big data came along. It somehow took massive quantities of data on...
View ArticleHow Crain Communications Achieved a 460% Increase in Email Click-Throughs
Crain Communications, Inc. is among the largest privately held media businesses on earth. They hold 30 leading brands across the continents of North America, Europe, and Asia. Crain is responsible for...
View ArticleExpert Interview Series: Steve Francis of LogicMonitor on the Value of Data...
Steve Francis founded LogicMonitor, the leading provider of SaaS-based performance monitoring for modern IT infrastructure. We recently asked Steve for his insight on the value of data-collection and...
View Article5 ABM Metrics You Should Be Measuring
Account based marketing (ABM) transforms the way your sales and marketing teams approach securing new business. With a targeted, well-researched approach to understanding the many players involved in a...
View ArticleTarget High Value Accounts with High Quality Data
For all the marketing trends that pop up each year, perhaps none has generated more buzz than account-based marketing in 2017. It makes sense; 85 percent of marketers measuring ROI stated that...
View ArticleWhy High Quality Content Still Matters to Marketers
Despite all the new, exciting trends and technologies emerging for marketers to better reach their customers, the importance of high-quality content has not slipped an inch on your average marketer’s...
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