Use Marketing Automation Tools to Increase Marketing ROI
The ROI of a business is one of the largest indicators of success. Companies are in a perpetual struggle, trying to reduce investment and overhead costs, while optimizing their earnings and increasing...
View Article7 Reasons Why Your Business Will Love Marketing Automation Software
You’ve likely heard the news; marketing automation can dramatically improve your marketing campaign. Talk of marketing automation software has been buzzing around the business world for a while now,...
View ArticleUse Marketing Automation to Kick These 5 Bad Marketing Habits for Good
Marketing is perhaps the most critical aspect of business. It determines the volume of customers you attract and retain, while controlling your potential profits and growth rate. In order for your...
View ArticleThe Dangers of Big Data: How Marketing Automation Can Keep Your Business Safe
Big data has been a pivotal force in the ways businesses approach marketing. It provides the insights needed to create strategic marketing campaigns that are designed with the buyer in mind. Yet, it...
View ArticleSmall Marketing Errors Cost Big Money: Improve Accuracy with Marketing...
Marketing campaigns are incredibly fickle, and even a small error has the potential to drastically reduce the effectiveness of the campaign. Yet, given the time constraints often put on marketers to...
View Article6 Ways You’re Approaching Marketing Automation All Wrong
Marketing is an art form that requires patience and dedication to perfection. While marketing automation is a helpful tool in reaching more customers and increasing leads, there are a lot of ways that...
View Article8 Marketing Automation Hacks Your Business Needs to Use
There are a lot of hacks that marketers can utilize to improve the benefits they receive from marketing automation. By understanding the ins and outs of marketing automation software, you can be more...
View ArticleWhat’s Causing the Recent Surge in Marketing Automation?
Marketing automation is a cloud-based software that allows businesses to fully leverage the benefits of big data, while automating many of their daily marketing tasks. It drastically improves workplace...
View ArticleSave Time by Automating These 5 Marketing Tasks
As you’ve probably heard by now, marketing automation software can save your business a lot of time and money. However, to gain the greatest benefits, you need to be utilizing your software to its...
View ArticleUse Marketing Automation to Personalize Your Emails and Increase Leads
Email marketing is one of the most effective digital marketing channels for lead generation. Yet, in order to produce leads, businesses need to be approaching their emails with the right frame of mind....
View ArticleUse Marketing Automation to Improve Customer Retention
Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence...
View ArticleA Beginner’s Guide to Business-to-Business Marketing Automation
Business-to-business (B2B) marketing is largely an online endeavor, as businesses can easily connect with other businesses via digital channels. Since marketing automation can streamline digital...
View ArticleImprove Big Data Analysis with Marketing Automation Software
Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead...
View ArticleWorking on Autopilot: How Marketing Automation Fuels Workplace Efficiency
The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity. However, you needn’t wait until robots enter the...
View Article5 Ways to Improve Lead Generation with Marketing Automation Software
When contemplating the ROI of a company, one of the most common areas of focus is lead generation. Many marketing campaigns are wasting resources by failing to target the right types of customers,...
View Article7 Questions to Ask Your Marketing Automation Vendor
Purchasing marketing automation software can be tricky, particularly if you’ve never utilized the software before. Knowing what your company needs from the software, what to seek in a software...
View ArticleAccelerate Business Growth with Marketing Automation
When a business is first starting out, they often have their sights set on numerous goals like finding a consumer base, perfecting the business model, and establishing themselves in their region....
View ArticleMarketing Automation Holds the Key to Effective Consumer-Based Marketing
The customer forms the core of every great marketing campaign, which is what makes consumer-based marketing so effective. Consumer-based marketing is a form of marketing that delves beyond products and...
View ArticleIs Your Marketing Team Spending Too Much Time on Data?
Big data is growing bigger by the day. About 90 percent of all data that exists today has been created in just the past few years. According to IBM, in 2012, roughly 2.5 billion gigabytes of data was...
View ArticleTop 7 Reasons to Automate Business Processes
Robots have begun taking over the world, but it’s not as malicious as the science fiction writers made it out to be. Modern technology is rapidly replacing the need for human labor, and it’s enabling...
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