How to Use the Cloud to Leverage Your Big Data
The marketplace is becoming increasingly overcast, as more businesses turn to the cloud to outsource data storage, infrastructure management, and software usage. The cloud has a multitude of purposes...
View Article5 Red Flags Your Marketing Strategy Isn’t Working
As a business, you’ve likely had it drilled into you for years the importance of developing an effective marketing strategy. After all, without marketing, you’ll be hard-pressed to find customers,...
View ArticleExpert Interview Series: Samuel Jefferies of Workbooks CRM on Marketing...
Tell us about Workbooks. What services do you offer? Sam Jefferies is the Digital Marketing Executive for Workbooks CRM , where he oversees the company’s online marketing strategy. Workbooks offers...
View ArticleThe Key Marketing Trends Defining 2016
2016 is in full bloom and the first days of summer are already here. By now, marketing professionals have already established some of the key marketing trends that are defining this year. If your...
View ArticleStreamline Your Marketing and Increase Summertime Sales
Looking for a way to maximize on the summertime shoppers and increase business sales? Summer is the ideal to time to seize on the purchase power of consumers and work to streamline and improve your...
View ArticleMobilize Your Marketing! Use Marketing Automation Software and Thrive
Mobile marketing has never been more relevant. A recent 2016 Forrester Report outlined the biggest mobile and app trends of the year, all of which pointed to mobile marketing dominating the 2016...
View Article4 Reasons Your Marketing Leads Have Been Decreasing
You’ve exhausted your marketing funds, your employees are worked to the bone, and still, rather than improving results, your marketing leads continue to decline. You may be resisting the temptations to...
View ArticleIs 2016 the Year for Workplace Automation?
The threat of a robot uprising has long been a theme in science fiction novels, and in 2016, it’s beginning to look like reality. Workplace automation is a trending concept, as businesses seek out ways...
View ArticleAre Your Marketers on Their Last Leg? Use Marketing Automation to Rejuvenate...
Is your marketing team suffering from a bad case of burnout? When marketing campaigns aren’t operating at peak efficiency, it results in marketers having to work harder to achieve adequate results. Not...
View ArticleAre Data Silos Hurting Your Analysis? Marketing Automation Can Help
Data silos. These are data stores that are kept separate and distinct from other systems and data stores in the company. Examples of data silos are the files you store in Office, the data stored in the...
View Article5 Marketing Strategies to Resurrect a Dying Brand
Has your business been losing customers as of late? When sales start to decline, it often sends business owners into a panic, as they scramble and look for solutions to reignite their sales. If your...
View ArticleComparing and Contrasting Top Marketing Automation Software
With nearly 95 percent of global businesses relying on big data, it’s no longer an optional aspect of business management. To the contrary, it’s a vital function that will allow businesses to remain...
View ArticleUse Marketing Automation to Improve Operational Efficiency
Addressing inefficiencies is one of the most critical things a business owner can do. By improving business efficiency, businesses can seek to reduce labor needs, improve the brainpower of their team,...
View ArticleBig Data Leads to Big Insights: Improve Analytics with Marketing Automation
Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Companies across the globe are relying on big data to fuel their business insights, improve...
View Article5 Dirty Little Marketing Tricks You Probably Didn’t Know
For small businesses and entrepreneurs, trying to gain brand recognition can feel like an uphill battle. When competing with ubiquitous brands like Walmart and Target, it’s harder for the little guys...
View Article6 Tips to Make Your Marketing Viral
Every marketer dreams of launching a viral marketing campaign. After all, a single viral post can cause your Twitter follows to increase exponentially, your website traffic to surge, and your business...
View ArticleQuality Over Quantity: The Importance of Maintaining High Quality Data
When hearing about the power of big data, many businesses are inclined to dive in head first, collecting as much data as possible. However, when it comes to big data, quality is far more important than...
View ArticleHow Marketing Automation Can Support BYOD Policies
Bring Your Own Device (BYOD) is a workplace policy that encourages employees to utilize their personal devices, such as cell phones and laptops, for business tasks. It’s a highly practical and scalable...
View ArticleStrategies for Improving B2B Marketing
Business-to-business (B2B) marketers often face greater challenges than business-to-community (B2C) marketers. Whereas B2C businesses can gain a lot of clientele through networking and other...
View ArticleHow Well Do You Know Your Customers?
How well do you know your customers? As a business owner, this is one of the most important questions to ask. Your customers are the heart of your business, and a customer-centric marketing campaign is...
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